We Are Author
Brand experts and digital specialists Gab Davenport and Henry Blackwell have partnered to launch digital marketing agency Author to deliver and execute multi channel marketing strategies for businesses who need to focus on what they do best.
A skilled marketer with more than fifteen years’ industry experience across retail and consumer brands both in commercial and bespoke business profiles, Davenport made the decision in 2019 to take her expertise in house and launch her own agency. The offer was broadly based on ‘helping good people in business succeed’, and with her success in contributing to the strategy of growth and profitability in other businesses she was able to successfully launch Author to market, just four weeks before the Covid-19 pandemic hit New Zealand.
As the market continued to demand marketing to cut through digital noise, Author demanded more skill and resources to fulfil client needs. Blackwell was introduced through a mutual friend, and began working for Author leading the digital strategy for the portfolio.
“With heavy demand on digital for brands, it made sense to combine our knowledge and experience with both brand and digital marketing to offer clients a best in market experience, coupled with tangible results.” says Gab
A Bachelor of Commerce graduate from the University of Otago, with a major in marketing, Henry holds ten years’ industry experience specifically working in-house and agency, growing and amplifying brands through digital marketing. An empathic and strategic marketer, Henry understands how brands connect with customers, and believes brand and product/service comes first, and digital amplification second. He is also a passionate cricketer, spending two years in the UK playing semi-professionally.
Fast forward three years and the duo’s strength has lifted performance for both Author and its clients. Applying their skills to various verticals, their personable characters make it easy for any brand to work with the Author team.
“Setting objectives and seeing growth and success for our clients is what motivates us everyday. It’s a competitive market so it’s important for us to prove we can achieve cut through for our clients.” says Henry
Author provides a range of services including digital marketing strategy, SEO, SEM, social media paid performance management, copywriting, brand identity, development and design, website design, development and CRO and email marketing.
The new year officiates the partnership as the two marketers combine their talents and continue to bring brands to life.
For more information or to discuss how you can work with Author contact: