Digital Marketing Strategy
Our bread & butter. We believe in strategic marketing; setting goals, creating plans, executing with flair, and measuring results. We take the time to understand the needs of your business and any challenges being faced, as well as your goals and dreams. We don’t work for you – we partner with you to create meaningful solutions to your specific marketing needs. When you succeed, so do we.
Search Engine Optimisation
Customers – how do you find them? Or perhaps more importantly, how do they find you? Modern digital spaces are increasingly crowded, with everyone claiming to have the solution to your problem. Well, the answer lies in a well-executed SEO strategy. First, we need to create your brand, and then we’ll align a succinct and comprehensive keyword strategy that speaks to your product/service and your customers.
Author will audit your existing website, deliver your business a bespoke SEO strategy, and provide a full on-and-off-page SEO service that aligns with your brand and allows us to execute your strategy. We’re skilled at interpreting the nuances of your brand and communicating your superpowers to your customers. Don’t worry, we won’t leave the storytelling up to you – we can provide exceptional written content which underpins our SEO work and differentiates you in the marketplace.
Search Engine Marketing
‘Long Tail Keywords’, ‘Negative Search Terms’, and ‘Phrase Match’s’ – to many people, this is meaningless Search Engine Marketing (SEM) jargon. However, keywords and search terms are essential modern marketing currency and provide some of the most meaningful insights into your customers and what motivates them. SEM helps to instantly increase your business’s online visibility through the use of paid campaigns, and that’s where we come in.
Author’s commitment to understanding your brand and customers ensures we can execute a strategy which delivers high-quality traffic to help increase brand awareness, drive leads, and boost your sales.
Social Media Paid Performance Management
The numbers are the crux of all successful businesses and the key to driving profitable engagement on paid advertising campaigns across all social media platforms, but it can be difficult to understand the nuances of social success. Author will take care of your social presence, delivering a performance funnel strategy across a wide range of social media platforms and managing the performance of your content and audience interaction.
Authentic brand narrative is our jam. We’re all about telling your story, be it powerfully, softly, wistfully, or boldly. We’ll set the tone, cadence, and messaging for truly engaging storytelling, empowering your people and your brand to create content that resonates and converts.
Brand Identity, Development & Design
We’ll create the core visual identity for your brand, fostering memorable and lasting brand connections. From ideation through brand architecture, positioning, and fine-tuning the tone through to planning and implementation of brand-building activities.
Website Design, Development & CRO
We take care of full-service website design, with a focus on user-centred design with your customer at the core. We’ll work with you on your budget to create a platform that effectively communicates who you are and what you want people to do when they get there. And we promise we’ll still be your friends at the end of the project so we can help with updates, conversion, and written brand communication.
Whether you’re looking to build a series of welcome emails, add value and nurture your existing customer base, or increase your revenue through this channel, we can help with detailed strategy, planning, and execution.